TERMS & CONDITIONS

Four Loko and O2 Academy venues ticket Competition exclusively in Asda Daily stores  

Terms & Conditions

1. Promoter

This promotion is operated by Red Star Brands Ltd, distributor of Four Loko in the UK, with its registered office at Suite 1A, Cadogan House, 322 Lisburn Road, Belfast, BT9 6GH (“the Promoter”).

2. Eligibility

This promotion is open to residents of the United Kingdom aged 18 years or over only.

The following are not eligible to enter:

Employees of Red Star Brands Ltd
Employees of Asda Stores Ltd
Their immediate families
Anyone professionally connected with the promotion

Proof of age and eligibility may be required.

3. Promotion Period

The promotion will run from 21st May 2026 to 6th August 2026 (inclusive).

The promotion is split into two entry periods:

Period 1: 21st May 2026 – 30th June 2026
Period 2: 1st July 2026 – 6th August 2026

Entries received outside of these periods will not be accepted.

4. How to Enter

To enter, participants must:

1.Scan the QR code on promotional Four Loko in-store materials
2.Complete the online entry form including:
oConfirmation they are aged 18 or over
oFull name
oEmail address
oPhone number

Entry conditions:

Maximum of one entry per person
Entries submitted via automated means or intended to manipulate the promotion will be disqualified

5. The Prize

There will be 8 winners per promotional period (16 winners total).

Each winner will receive:

One pair of tickets (2 tickets) to a live UK event at a participating venue
One case of Four Loko

Prize conditions:

Prizes are non-transferable, non-refundable, and no cash or alternative will be offered
Prizes cannot be deferred
The Promoter reserves the right to substitute a prize of equal or greater value if necessary
Event selection is subject to availability and Promoter confirmation
Tickets must be used before 31stDecember 2026.

6. Winner Selection

Winners will be selected at random from all valid entries received within each promotional period.

7. Winner Notification

The Promoter will make reasonable efforts to contact winners via email within 3 business days of the end of each promotional period.

Winners must respond within 5 days of initial contact
Failure to respond may result in forfeiture of the prize and selection of an alternative winner

8. Prize & Ticket Conditions

All winners and their guests must be 18 years or over and may be required to show valid ID
Winners must confirm their chosen event within 48 hours to secure tickets
Availability of events is subject to Promoter approval; while first choice will be considered, an alternative may be offered where necessary

The prize:

Does not include travel, accommodation, food, or beverages
Must not be resold, transferred, or exchanged; any attempt to do so will void the prize

The Promoter is not responsible for:

Event cancellations, postponements, or changes
Any costs incurred outside of the stated prize

9. Participating Venues

Eligible venues include (subject to availability):

O2 Apollo Manchester
O2 Victoria Warehouse Manchester
O2 Academy Birmingham
O2 Institute Birmingham
O2 Academy Leeds
O2 Forum Kentish Town
O2 Shepherd’s Bush Empire
O2 Academy Bristol
O2 Ritz Manchester
O2 Academy Liverpool
O2 Academy Islington
O2 Academy Oxford
O2 City Hall Newcastle
O2 Academy Glasgow
O2 Academy Bournemouth
O2 Guildhall Southampton
Utilita Arena Cardiff
Edinburgh Corn Exchange

10. Venue & O2 Academy Disclaimer

This promotion is not sponsored, endorsed, administered by, or associated with O2 Academy venues, their operators, or any participating venue group.

All winners and guests agree to comply with the terms and conditions, entry policies, and codes of conduct of the relevant venue.

Entry may be refused if individuals are intoxicated or behaving irresponsibly
If entry is refused, tickets will not be replaced and access to future prize events may be withdrawn
Venue policies apply to all tickets and events; winners should refer to the relevant venue website for full details

11. Responsible Drinking

Four Loko is an alcoholic product. The Promoter encourages responsible drinking and does not promote excessive consumption.

12. Verification

The Promoter reserves the right to verify all entries, including proof of age and identity, and to disqualify any entrant where there are reasonable grounds to believe there has been a breach of these Terms or fraudulent activity.

13. Data Protection

Personal data will be processed only for the administration of this promotion unless consent is provided for marketing.

All data will be handled in accordance with UK data protection legislation, including the UK GDPR and Data Protection Act 2018.

14. Limitation of Liability

The Promoter accepts no responsibility for:

Technical issues affecting entry submissions
Lost, delayed, or incomplete entries

Nothing in these Terms limits liability where it would be unlawful to do so.

15. Retailer Disclaimer

Asda Stores Ltd is not the promoter of this promotion and is not responsible for its administration, winner selection, or prize fulfilment.

16. Promoter Rights

The Promoter reserves the right to cancel, suspend, or amend the promotion where necessary due to circumstances beyond its reasonable control.

17. Publicity

Winners may be invited to participate in publicity. Participation is optional and subject to consent.

18. Winner Details

The surname and county of winners may be obtained by submitting a request to the Promoter within 28 days of 6th August 2026.

19. Governing Law

These Terms & Conditions are governed by English law, and entrants submit to the jurisdiction of the courts of England and Wales.